In-Game Experience Monitoring
CASE STUDY
- All users located at Easten Europe and solely using Android devices are playing the game with version 1.5.2.
- After working on data of game version 1.5.2, you found that the tutorial was not good for
the users experience.
- Hence, you decided you would roll out a new version 1.6.0 to change the Tutorial in-game and improve the user experience.
- Special Information:
- Version 1.6.0 has rolled out and achieved 50% of the users since 28-10-2023, and 50% others keep playing game version 1.5.2.
- Also youwill break down some Hypothesis Tests (Retention, Engagement, Win Rate)
QUESTIONS
- How can we know if the improvement of Tutorial in-game version 1.6.0 has impacted the User Experience better than in-game version 1.5.2?
To answer this question, we can estimate how far could the users reached in our prominent tutorial-based:
- Can we roll out 100% game version 1.6.0 to all users or not? Why? (Analyze and evaluate the two of versions).
Version 1.6.0 slightly has the furtherance thanks to some updating (if it could):
Tips:
All the charts are displayed in this file: “Study_AppLaunch.pbix” (you could unzip the folder to be able reaching the destinated files),
Apps-Launching